Who is fiji water owned by

In fact, her stone-faced presence on the red carpet really was ominous — but not because she looked creepy in many of her photos. Fiji Water is owned by the Wonderful company, which also makes and distributes Pom pomegranate juice and other food products. Founded in , the brand gained its foothold over the economy in its namesake country and over the international global bottled water industry in part due to spending the first 13 years of its existence enjoying what was essentially a tax-exempt status among businesses in Fiji.

In the process, it built a facility for extracting water from an underground aquifer that, according to Fast Company, was entirely run on diesel-fueled generators, creating the crystalline imagery that defines its marketing amid a cloud of real-world pollution. Despite this, the company enjoyed positive relationships with local Fiji citizens, and many praised the company for bringing higher wages and economic growth and investment to the country. It has anecdotally been known to distribute free water and provide financial support during past local emergencies, and to invest in local infrastructure, education, and other benefits to the island nation.

Many of these anecdotes come from the scholarship of sociology professor Jessica Schad, who traveled to the country to interview Fijian residents about their relationship to the town while pursuing her masters degree. Two years later, when the government tried to raise the tax again in , Fiji Water protested by briefly firing all its employees and shutting down. The company ultimately accepted the tax hike, but the tension between its interests and those of Fiji have remained.

For instance, despite a much-touted plan, announced in , to reduce its carbon footprint by reducing its carbon emissions and planting natural forests, years later the company had planted only half the promised amount of acreage, and had no ETA on when the rest would arrive.

The company has consistently invested in the communities it operates within, but the investments also serve to make its corporate goals more feasible. If the product behind this discussion was unimpeachable, the debate around bottled water might be different. But even though Fiji Water has made attempts to counterbalance its own ecological impact, its mere existence and operation are part of an industry with serious ramifications for the environment and the economy.

The demand for bottled water has caused us, as a culture, to shift toward showing disdain for tap water and fearing locally produced drinking water, while drastically reducing the number of public water fountains and freely accessible water to the public.

From a public health perspective, this demand is largely manufactured and unnecessary. You may cancel your subscription at anytime by calling Customer Service. Skip to Main Content Skip to Search. News Corp is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other products and services.

Dow Jones. In addition to the less-than-positive relationship between Fiji Water and the island of Fiji, the company has also cultivated a reputation of lack of follow-through at best and dishonesty at worst in regard to their environmental policy. In , the company announced it would cut its carbon footprint by reducing carbon emissions and plant natural forests, though years later the Fiji Water company has only planted half the promised forests via Vox.

Fiji Water advertises their green practices on the company web site , but in reality, the "carbon negative" plan they advertise will not be met until As a result, the company shut down a section of their web site devoted to tracking their progress in carbon reduction. Also, the company uses a particular square bottle that makes the product stand out from the rest for marketing purposes. Who owns Fiji bottled water?

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