What is the difference between mo and mt

Pretty easy, right? You can also share this promotional message via your social media channels like Facebook, Twitter, etc. When it comes to mobile engagement applications there is some important acronyms and terminology that would be helpful to memorize. These terms are important and are likely to be heard amongst marketing teams in post-campaign discussions about reporting. MO messages are any type of messages that flows from a mobile device to a web application or platform.

Here is a little trivia question! What are some standardized keywords that subscribers may commonly send to an engagement platform or SMS gateway? We use Cookies - by using this site or closing this message you are agreeing to our Cookies policy. Learn more. MO vs. MT messaging — what is the difference between them? MO vs MT messaging — what is the difference between them?

What do these acronyms mean? It simply refers to a message sent from a mobile phone. This implies that MO message is the very first step in SMS marketing after the marketer informs people that they can participate and win or at least get some benefits just by sending a message with a specific keyword to an assigned virtual number or short code.

For example, if a pizza restaurant plans to reward its regular customers with a special discount SMS voucher, the restaurant can do the organizing and marketing of this SMS marketing campaign easily by sending SMS info to customers who have already opted in to receive notifications from their favorite pizza restaurant.

The restaurant can as well share the update via its social media profiles, or even adverts on its walls.